Marketing isn’t hard. It’s simply knowing what your market wants and giving exactly that back to them. The amount of money you can make is directly correlated to how well you know the inner desires of your audience.
And often their deepest wants are hidden.
Marketing and sales isn’t complicated.
Marketing is about connecting with people who have a problem you know how to solve. Sales is about having a conversation with them about what they want and how you can help them get it.
One of my clients, Ka Sundance, interviewed me last week about what it takes to get started in business. I really appreciate who Ka is and the wonderful work he’s doing.
Ka is living the lifestyle so many entrepreneurs want – he currently lives in Costa Rica with his wife and kids. If you are interested in having a coach help you overcome the mindset blocks that hold you back from living a full, rich life, I highly recommend you talk with Ka at http://workfromanywhere.tv/. (more…)
Your marketing message is the phrase that describes the problem you solve and what makes you unique in the eyes of your ideal client. It’s also called a USP, unique selling proposition, hook, and irresistible offer… and you need to have one.
But many entrepreneurs and small business owners get tripped up trying to come up with their marketing message. The biggest mistake they make is talking about the process of what they offer. The process of what you do might be cool and exciting to you, but it’s not to your prospects.
You want to get more referrals because referral marketing is the most efficient and cost effective marketing method out there. That’s because referral clients tend to be more loyal than other clients and often times a lot easier to work with. They pay their bills on time and tend to cause less hassle. Referral marketing is the most profitable marketing there is because others are doing the selling for you and you didn’t have to pay for advertising. In this article I’m going to share with you 7 fun and easy ways to get more referrals.
As an independent professional or business owner who is interested in easy ways to attract new business, you may or may not realize that having a quality bio is a big key to opening the right doors quickly.
To help you attract more money, clients, and media attention automatically, I invite you to invest less than 10 minutes to view an excellent video created by my client and Extreme Bio Makeover Expert Nancy Juetten.