Your email is important. You want your audience to read it. But as your potential reader is scanning their inbox their index finger is resting on the mouse. Your email is one short click away from the trashcan. How do you hook people to open your email?
Whether or not someone opens an email is almost entirely based on the subject line. (Sure – other factors like familiarity with the sender plays a part, but 9 times out of 10 it’s the subject line that decides it.) That’s why your #1 goal in writing a subject line is to get people to open your email. That’s it. Once in, your #1 goal for your email is to get the reader to click your link. That’s it.
When you think about why you’re in business, it’s easy to say things like: money, security, impact, etc. All of these are fine values, but they are abstract. What do these values really mean in your life? How do they show up practically?
But if you ask the question in a different way, it opens up a floodgate of emotions, visions, and excitement.
Marketing isn’t hard. It’s simply knowing what your market wants and giving exactly that back to them. The amount of money you can make is directly correlated to how well you know the inner desires of your audience.
And often their deepest wants are hidden.
Marketing and sales isn’t complicated.
Marketing is about connecting with people who have a problem you know how to solve. Sales is about having a conversation with them about what they want and how you can help them get it.
Because of some amazing technology you too can live a freedom based lifestyle where you can live and work anywhere in the world. There’s a new renaissance for entrepreneurs who want more freedom – financial freedom, freedom of time, freedom from staff, and freedom to fully experience life the way you want it.
When my wife Melanie and I were in Venice, Italy recently we were both so moved and inspired by the explosion of creativity that’s everywhere you look. There’s beauty exuding from every narrow street and cannel.
Let’s be honest… there aren’t too many “secrets” out there these days. (Especially now with everyone having access to everything!)
But there is one simple ultimate marketing secret that trumps all others. Once you know it, your copy and communications becomes 10 times more powerful and effective.
Best of all… it is super easy to implement.
Paris? Thailand? Bali? New York? Time with kids?
Time with parents? Morning cappuccino? Afternoon yoga? Evening concert?
What is it for you? If you could design a typical EXTRAORDINARY week… a week that you experience most of the time… what would it be?
[Note: this article was written along with my friend Tony Tiefenbach]
After talking with hundreds of service-based entrepreneurs we’ve seen the two biggest mistakes holding people back from earning an extra $3,000 to $60,000 a month. The solutions to these common mistakes are simple and will burst you past the $20,000 to $100,000 a year income ceiling. And without the strategies I’m about to reveal to you, it’s very difficult to experience a true freedom based lifestyle from your business.
I’m fascinated with weight loss for entrepreneurs because let’s be honest, it’s hard for many of us to stay slim. We sit on our duff most of the day pecking away at the computer. But, I found this great article that is based on research and not personal bias and emotion.
Because one of my pet peeves is when every nutritionist and health expert confidently explains how to REALLY lose weight… i.e. THEIR way (and only their way.) They denounce all other possible weight loss options and get righteous that their way is the only way.
Mr. Rogers, it turns out, was a master of leadership. Watch this powerful demonstration of persuasion done right. Mr. Rogers cause a tough senator to melt – and give him $20 million dollars!
I’ve always loved Mr. Rogers and still do. He understood the “secret” of successful business: be real and provide real value. It’s his authenticity and levelheaded passion that convinces the congressman to give over the money. This is a true lesson in business leadership.